iSCAR TECH
Welcome
to Our Site
Welcome visitors to your site with a short, engaging introduction. Double click to edit and add your own text.
Empower
Growth
Sales and Marketing Automation.
Automate manual touch points in your work flow to reduce labour intensive hours.
Automated Sales and Database Management
In order to create a successful targeted sales and marketing campaign requires spending many hours trawling through data to find qualified leads, background information to establish the probability of them wanting your product/service and focusing on key metrics to ensure the best return on your campaign.
All this groundwork is highly labour intensive and filled with human errors rendering the data useless if not managed correctly. Using Iscar Tech to automate the process of handling inbound sales information or scraped information can save your company hundreds of needless hours and get your campaign up and running in days rather than weeks.
Automated Sales Chatbot.
Automated chatbots use natural language processing (NLP) and AI to understand a users initial query and response by using keywords and phrases which can be integrated with various social media and messaging platforms. When a user interacts with a chatbot, their input is processed and matched against a set of predefined rules or a decision tree which will then produce appropriate responses.
Automated chat bots are used in sales and marketing as a way to manage incoming customer leads and enquiries as they can qualify what the potential customer is asking and then divert them to a live customer service agent. It also enables you to gather insights on purchasing decisions to enable you to follow up with targeted ads and personalised marketing efforts.
Automated Data Collection and Inputting.
Inputting sales and marketing data such as demographics, purchasing habits, and contact information into spreadsheets and databases is a tedious tasks but provides so many benefits to helping delivery targeted marketing campaigns and sales pitches.
However extracting and inputting data is very labour intensive if done manually and can take days to complete. Moreover it is often susceptible to human error meaning if the data is incorrect or misleading then it can have an adverse effect on the success of a marketing campaign – therefore ensuring data is accurate is crucial.
Data Collection and Inputting.
Also known as data scrubbing or data cleaning, is the process of identifying and correcting inaccuracies or inconsistencies in a dataset. All marketing a sales campaigns are initially based on a data set i.e. customer contact details such as address, email address, telephone number or social media presence. If a data set contains inaccuracies this will inevitably be a detriment to the success of a sales campaign.
By automating the data cleansing process enables you to:
Automate the data quality by auto checking inaccuracies and duplicates which can be done in minutes as opposed to hours spent manually trawling data.
Removing outdated records. Marketing and Sales leads are only effective if they are relevant i.e. up-to-date. A lot of data may be duplicated within a data set because a persons data has been updated multiple times. By adding AI will ensure that the latest piece of data is selected and the rest deleted to ensure that marketing material sent is targeted correctly.
Having the correct data can also help with compliance i.e. if you have a wrong data set and target the wrong person then you could be in breach and face legal penalties.
Overall, data cleansing can help companies make the most of their data by improving its accuracy, relevance, and usefulness, which can ultimately lead to better sales and marketing results.